Candiani Denim Celebrates 80th Anniversary Party in Style, As a Leader in Green Technology!

ON THURSDAY, MARCH 22ND EUROPE’S FIRST DENIM MANUFACTURER: CANDIANI DENIM CELEBRATED THEIR 80TH YEAR ANNIVERSARY PARTY IN STYLE AT THEIR BEAUTIFUL DESIGN DEVELOPMENT CENTER IN DOWNTOWN LOS ANGELES. THE LOFTY, INDUSTRIAL WAREHOUSE FOR CANDIANI’S FABRIC RESEARCH, WASH TECHNIQUES, AND DENIM DEVELOPMENT HOSTED THE PERFECT ART SPACE FOR THEIR LAVISH GATHERING.

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THE STYLISH GUESTS TOOK IN AN INCREDIBLE FASHION FILM PRESENTATION REVEALING THE EVOLUTION OF CANDIANI DENIM OF 80 YEARS, FROM 1938 WORKWEAR INTO A PREMIUM SUSTAINABLE DENIM BRAND IN 2005, AND VOWING TO KEEP THEIR BRAND GREEN AS THEY CONTINUE TO LEAD THE WAY AS INNOVATORS OF SUSTAINABILITY IN MANUFACTURING FOR WELL OVER A DECADE.

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THE FILM DISCUSSED CANDIANI’S INVENTION AND DEVELOPMENT OF THEIR OWN TEXTILE THAT USES RECYCLED, AND REUSED MATERIALS FOR THEIR DENIM, THAT’S ALL ABOUT REPURPOSING THEIR FABRIC, AND USING BIODEGRADABLE MATERIALS THAT CUT THE USAGE OF HARMFUL SUBSTANCES, POLLUTANTS AND CHEMICALS THAT ARE DANGEROUS TO OUR ENVIRONMENT, TO CREATE A GREEN SYSTEM THAT SAVES 30% LESS ENERGY, 50% LESS WATER, AND USES 70% LESS CHEMICALS. CANDIANI LEADS IN INNOVATION USING A TEN-YEAR COMMITMENT TO THE PRODUCTION PROCESS COMPRISED STRICTLY OF REGENERATED MATERIALS.

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CANDIANI COMBINES 80 YEARS OF DENIM HERITAGE WITH ADVANCED SUSTAINABLE TECHNOLOGIES. USING THEIR FAMOUS REGENERATED FABRIC WITH A BIODEGRADABLE MATERIAL CALLED KITOTEX IN THE WEAVING PROCESS. THIS CUSTOM YARN PRODUCES AN EVOLVED ‘RE-GEN DENIM’ BRAND DEDICATED TO WORKWEAR THAT IS ECO-SAFE, AND TECHNOLOGICALLY SUSTAINABLE. I WAS IMPRESSED BEYOND COMPARISON THAT CANDIANI DENIM HOLDS TO SUCH A HIGH STANDARD OF PRODUCTION WITH RESPONSIBILITY TO “DEMONSTRATE HOW A BUSINESS CAN THRIVE RESPECTING THE ENVIRONMENT IN WHICH IT OPERATES.”

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GUESTS OF THE EVENT WERE INDULGED WITH A FULL BAR AND DELICIOUS ITALIAN BITES LIKE WOOD-FIRED NEAPOLITAN PIZZA, PASTA AND LIMONCELLO GELATO FOR DESSERT, CATERED BY TERRONI.

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SOUNDS OF THE EVENING WERE SPUN BY DJ LINDSAY LUV FOR AN ALL AROUND ART-DRIVEN CELEBRATION.

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I HAD A WONDERFUL TIME AND TRULY ENJOYED BEING A GUEST OF CANDIANI’S EPIC ANNIVERSARY PARTY.

 

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Outfit: Denim Jacket and Denim Jeans by Primark, Rocker Tee by CHASOR, Boots by Zara, Belt by Vintage, Choker by Vintage, Vintage Watch by Casio, Cuff Bracelet by H&M // Photography by Dorothy Dove // Modeled and Styled by me @JaniyaWalker

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THANK YOU LOVELIES FOR STOPPING BY. I’M LOOKING FORWARD TO SHARING MORE BRAND LAUNCHES, FASHION EVENTS COVERAGE, AND MORE OF MY PERSONAL STREET STYLE WITH YOU IN THE COMING WEEKS!
ALL LOVE,
JA’NIYA XX
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